However if you're anything like me, there is one item in the wardrobe which is NEVER a pleasure to shop for - jeans. Jeans shopping has become a once-a-year full day commitment/ordeal for me, during which I will trail every high-street shop, picking out up to 25 pairs to try (I'm one of the few that seem to use those £1 trolleys in TK Maxx...), then I will typically come out of the fitting room an hour later with nothing that even vaguely fitted and so, having little self-control, I leave with a pair I don't want. I have therefore resorted to always wearing ill-fitting jeans and either pasting them to my hips with a tight belt, or simply wearing long tops to cover up the whole mess.
The problem is that I am of mixed race origin, being one half Caribbean, one half English, and with such a heritage, well let's just say that my behind is a little more prominent than that most of my friends' (or as Levi's tactfully put it, I have a 'full seat'). This has caused me no end of problems when it comes to jeans, as it means that there is always a gaping hole at the back since the jeans are not designed to sit flat on a more curved figure. However, about a year ago, I discovered a miracle - Levi's Curve ID. Levi's have measured 65,000 women to make these custom-fit jeans, which are actually designed to fit real women! And they're not just for the more curvy figure - whether you're full-seated or not, there's a fit just for you. When I saw the advertisements for the jeans, I thought I'd take a look so I went to my nearest shop, found my size (I take a bold curve fit) and miracle of all miracles, the jeans fitted first time, perfectly. No gaping holes, no need for belts, no massively over-generous leg length (who decided that 'Regular' would fit someone 6" or over?) My days of uncomfortable jeans are over.
There is a downside. Levi's are a bit pricey being £80 - £100 on average, but I wear jeans everyday of my life and so am happy to splash out a little more for good jeans that fit. Plus, Levi's offer a generous 20% student discount, and Christmas is over so make the most of the sales!
Find your ID now here.
Levi's Bold Curve Skinny - now £64 was £80 - 20% off
Levi's Demi Curve Skinny - now £72 was £90 - 20% off
Levi's Slight Curve Slim - now £64 was £80 - 20% off