Friday, 2 March 2012

Eco-Fashion at the Oscars

         Clutch - Beyond Skin - £87

We're currently a few days into Fairtrade Fortnight (27th Feb - 11th March) so it seems a good time to note the sustainable fashion seen on the red-carpet of Sunday's Oscars.

Eco-fashion really is a no-brainer - we should all be conscious of the conditions under which our clothes have been made, and the effect their production has on our environment.  However, sustainable fashion is relatively new, with only a handful of successful sustainable brands to choose from, which makes being an eco-shopper both less convenient and more expensive.

Celebrity endorsements are one of the most successful ways to raise awareness, for example Natalie Portman for shoe-shop Beyond Skin and Bono and Ali Hewson for Edun, so it was great to see celebrities at the Oscars donning recycled, organic and morally conscious clothes and accessories.

Livia Firth

Pioneer of the Green Carpet Challenge (promoting sustainable style to the A-list and red carpets), Livia Firth came to the Oscars in a Valentino recycled-fabric dress.

Meryl Streep

Award-winning Meryl Streep (incidentally The Iron Lady is the best film I've seen in a long time and deserves all the hype - go see it!) in a custom-made Lanvin gown made from eco-certified fabric.

Missi Pyle

The Artist star Missi Pyle wore an organic silk dress, dyed with natural pigments and lined with recycled polyester.

Natalie Portman

Natalie's engagement ring was made from recycled platinum and the diamonds are conflict-free.

Click here to find out more about fairtrade, and if you're interested in eco-fashion then get clicking at sites such as

  • Beyond Skin (women's shoes)
  • Edun (men's and women's clothes and accessories)
  • Howies (men's, women's and kids) and
  • People Tree (Emma Watson has designed her own collection for the brand, available online now)